Building Quadcopter Software from Scratch †Theory Free Essays

Microelectronic (either some Ordains compatible board, Teensy, or any us that will suit your needs) TX system (more on the cheap side, you could use Turning xx or Turning car with a achiever that supports PUMP output) – more on that later Step 2. Sensors Its time for you to learn what accelerometer and gyroscope actually do. (yes really) accelerometer – measures g-force, its great to determinate pitch and roll angles, however accelerometers are acceptable to vibrations and shock Graph displaying accelerometer angle (shaking in hand) gyroscope – gyroscope measures acceleration rate (which is perfect for quadruplets), gyroscopes aren’t affected by vibrations however gyroscopes tend to drift over time (more on this later) Graph displaying gyroscope angle drifting over time From the block diagram on top, you could probably have guessed that getting reliable data from those 2 sensors won’t be so easy, but worry not. We will write a custom essay sample on Building Quadcopter Software from Scratch – Theory or any similar topic only for you Order Now Step 3. : Kinematics Part where all the sensor â€Å"magic† happen, I will only cover complementary filter here (as it is the one that I am using and its the most simple one to implement in code / also rather simple to explain). Right now we have raw gyroscope data and raw accelerometer data on our hand, but neither one of these sensor outputs give us â€Å"accurate enough† estimate to be used in our stabilization algorithm. What we will do, is combine cell and gyro outputs via complementary filter. Output from our kinematics will feature a strongly suppressed noise from accelerometer and also gyro step 4. : First PIED First PIED controller, from the diagram on top you can see that our first PIED controller will take output from our pilot as â€Å"setting† and kinematics (containing current estimation of yaw, pitch and roll angles) as input. Output from our first PIED controller will contain = angle desired by pilot +- current kinematics angle, this acts like an â€Å"accelerate† for second PIED. In this case â€Å"accelerate† meaner, that value from our first PIED controller will determinate how â€Å"fast† do we want to correct for the current stabilization error. Step 5. : second PIED Second PIED controller takes the â€Å"accelerate† from first PIED as â€Å"setting† and current gyroscope output (gyro Rate) as input. Resulting output from second PIED controller is the decimal value representing force that has to be applied to each of the axis to correct for the stabilization error. In our case this force is generated by spinning propellers, which size we can control by adjusting speed of the rotating props. How to cite Building Quadcopter Software from Scratch – Theory, Papers

Uto Review Essay Example

Uto Review Paper Essay on Uto This book runs like a hard piece of meat stuck in his teeth. But, nevertheless, it makes you think, but, unfortunately, not on the authors ideas. As once remarked Maria GINnoImoto, in the series Here is the book! Seen Teenager theme. The book Uto is no exception. The story begins with the history of how the guy got in Uto family Follette. To this end, the author resorts to the help of the epistolary genre. Correspondence between the mother goes Uto and her friend. This is not new, but it is quite clear to the reader. The narrator of the mouth and from the mouth of the hero constantly go the words of the uniqueness and otherness Man Uto all people that, I confess, a bit annoying: We will write a custom essay sample on Uto Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Uto Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Uto Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer  «Uto Drodemberg reaches out without making no attempt to smile. Lord, how much charm it as intuitive gentility! Exhausted by a long flight, jet lag, he continues to maintain his style; thin, flexible, it produces an irresistible impression, his charm is simply impossible to resist (authors insertion in the book that very frequency, but it is not clear and is not justified, which uses the author this technique. This remains a mystery to me) another minus in the book little imagery. The author himself points out, creates a mood, feeling, atmosphere. Not deeds of heroes, not the situation speak for themselves, it helps to reveal the narrator himself, denoting everything in plain text. Perhaps it is the flaws of the Russian translation or the original manner of presentation Andrea De Carlo. More tropes and figures, fewer unnecessary words, sentences, and finally paragraphs, and the book would read a much easier and more enjoyable The theme raised by the author is not new (the first thing that comes to mind is a book by Jerome D. . Salingers the Catcher in the rye) the guy with a musical gift, in the period of puberty (behaves with all the arrogance, constantly chewing gum, of course, be sure to wear a leather jacket and an old holey socks), exposes society, it is correct in every sense of the family into which he has fallen. However, de Carlo loses much Salinger in revealing the theme A small volume and a drop of sophistication of the authors presentation, would make the book much more digestible We can not say that the Uto -.. Reading from a number of the cheap, but the manner of presentation of the author makes pretty tense, to overpower the book to the end. The great thing the author is really able to convey the boredom and boredom of their heroes. He succeeded in full.

How Is the SAT Scored Scoring Charts

How Is the SAT Scored Scoring Charts SAT / ACT Prep Online Guides and Tips One question that often comes up as you begin studying for the SAT is this: how on earth is this thing scored? Or more specifically, how are the raw scores you earn from each section turned into those neat numbers between 200 and 800 you see on the score report? This article breaks down how the SAT is scored, section by section. You will learn how your raw score becomes a scaled score and how you can use that information to your advantage. After all, a strong understanding of the exam can give you an edge on the SAT. Overview The SAT has two big sections – Evidence-Based Reading and Writing (EBRW), and Math. You can earn a scaled score of between 200 and 800 points on each section, for a total of 1600 possible points on the Redesigned SAT. (If you're looking for information about the old SAT, which was last offered in January 2016 and scored out of 2400, you can learn here how to calculate your SAT score and how to interpret your SAT results.) The scaled score of between 200 and 800 is converted from the raw score you earn on each section. Your raw score is simply the number of questions you answered correctly. Skipped or wrong questions do not add or subtract from your raw score. So how do those raw scores become scaled scores? It happens through a process that College Board calls equating: â€Å"Equating ensures that the different forms of the test or the level of ability of the students with whom you are tested do not affect your score. Equating makes it possible to make comparisons among test takers who take different editions of the test across different administrations.† In other words, equating is not curving your score relative to other test takers on the day you take the test. Equating controls for slight variations in different SAT dates to ensure that scaled scores represent the same level of ability across different test dates. For example, a 600 on SAT Math in March has to represent the same ability level as a 600 on SAT Math in May. So if the May test turns out to be more difficult for students, the raw-score to scaled-score calculation will be adjusted so that a slightly lower raw score still nets a 600 scaled score. Since the equating formula changes from test to test to keep the scores equal, there is no way to know for sure how a certain raw score will translate to a scaled score. However, the College Board releases raw score to scaled score ranges to give you an idea of what level of raw score you need to get to certain scaled score numbers. While there are not confirmed score range tables available yet, we can use the raw to scaled score tables included in College Board’s free SAT practice tests for a sense of how raw scores become scaled scores on the Redesigned SAT. You'll notice as you look at the tables that they differ slightly: for example, a raw score of 57 gets you a perfect 800 on Test 4 but not Test 1. This is because, as we discussed above, each test is equated so that despite slight differences in difficulty, an 800 on one test means the same as an 800 on another test. In this case, the Math section on Test 4 is slightly harder, so you can only miss one point and still get an 800. And don’t worry – we will explain scoring for each section in depth so you’ll know exactly how to use these tables. Test 1 Score Conversion Table Via College Board's Scoring Your Practice Test 1. Test 4 Score Conversion Table Via College Board's Scoring Your Practice Test 4. Next, we will break down the mechanics of scoring section-to-section, to help you best prepare for each part of the test. Calculating Your Math Section Score Finding your score on SAT Math is relatively straightforward. I'll walk you step-by-step through finding your raw score to calculating your final scaled score between 200 and 800. Figure out your raw score on each of the two math sections (No Calculator and Calculator). This is just the total amount of questions you answered correctly. The No Calculator section has 20 possible points, while the Calculator section has 38 possible points. Blank or wrong questions do not count for or against you. For the Grid-In answers, where you fill in the answer rather than choosing A, B, C, or D, remember that there can be a few different ways to write the same answer (for example, 3/5 could also be written as 0.6). As an example, let's say I take Practice Test 1. After checking my answers, I count 15 correct answers on the No Calculator Section, and 25 correct answers on the Calculator section. I ignore wrong or blank answers as I count, since there is no longer a deduction for wrong answers. Add your No-Calculator raw score to your Calculator raw score. This is your final Math raw score. The highest possible raw score is 58. To continue my example, I would add 15 (my raw score on the No Calculator section) to 25 (my raw score on the Calculator section) for a final Math raw score of 40. Using the table for your practice test, find the scaled score of 200-800 your raw score matches to. Since I took Practice Test 1, I use Table 1 and find that a raw score of 40 translates to a scaled score of 610. Via College Board's Scoring Your Practice Test 1. What if you're not using one of College Board's practice tests? If you’re scoring questions from a practice test without a raw score to scaled score table, or you just want to know how many raw points you would need for a certain score, look at both tables to come up with an estimate. For example, when I look at Table 4, I see that a raw score of 40 on that test would have gotten me a 670! Based on that, I know if I get a raw score of 40 on Math, I can bet on a final score in the low- to mid-600s. We'll talk more about how to come up with raw score goals later in the post! Calculating Your Evidence-Based Reading and Writing Score Finding your EBRW scaled score is a bit trickier than finding your Math score, since you have to combine your performance on the Reading and Writing sections. Let's take a look. Find your raw score on the Reading section. This is just the total amount of questions you answered correctly. Blank or wrong questions do not count for or against you. The highest raw score possible is 52. To continue with my example, let's stay with Practice Test 1. Let's say I correct the Reading section and find that I got 39 questions right. That gives me a Reading raw score of 39. Find your raw score on the Writing section. This is just the total amount of questions you answered correctly. Blank or wrong questions do not count for or against you. The highest raw score possible is 44. Let's say I correct the Writing section and see that I got 35 questions correct. My Writing raw score is 35. Find your Reading â€Å"scaled score† on the table. This is a number between 10 and 40. Using Table 1, I look up my Reading raw score of 40, and see that it translates to a scaled score of 32. Find your Writing â€Å"scaled score† on the table. This is a number between 10 and 40. Using Table 1, I look up my Writing raw score of 35 and see that it also translates to 32. Via College Board's Scoring Your Practice Test 1. Add your Reading and Writing scaled scores together. You’ll get a number between 20 and 80. Since I got a 32 scaled score on both Reading and Writing, I add them together: 32 + 32 = 64. Multiply your scaled score by 10. This is your final scaled score between 200 and 800. I multiply 64 by 10 to get 640. This is my final Evidence-Based Reading and Writing score. Finally, I can calculate my total SAT composite score, since I know my Math score (610) and my EBRW score (640). I simply add them together to get the composite: 610 + 640 = 1250. Not too shabby! Subscores But wait, there's more! The Redesigned SAT also gives you a number of subscores: two that rate your ability in different subjects (History/Social Studies and Science), and seven that break down the Math, Reading, and Writing sections into more specific (and creatively-named!) skills, for example, "Heart of Algebra." You can read in-depth about the Subscores on the Redesigned SAT website. We’ll explain here how to calculate these various subscores – and also talk a bit about why they’re not as important as your main section scores. Cross-Tess Scores: Analysis in History/Social Studies and Analysis in Science To calculate your cross-test scores, you need to have access to a detailed answer key that marks which questions fall under which cross-score categories, since they will come from all different sections of the test. If you take the College Board's free practice tests (linked above), then you can use their answer keys, which are quite detailed. Find the questions marked as History/Social Studies and Science in the answer key. Next, find your raw score for each category – simply total up how many questions you got right. This can be a bit tedious, since you have to count up questions from different sections. College Board's answer keys come with a table to help you do this. Via College Board's Scoring Your Practice Test 1. Finally, use their table to calculate your final scaled score, between 10 and 40, for each subject area, History/Social Science and Science, based on the raw scores you found. Unlike EBRW, you do not combine these two scores and multiply them for a final scaled score between 200 and 800. They simply stand alone as indicators of your Science and Social Science skills. Via College Board's Scoring Your Practice Test 1. Subject-Specific Subscores You can also calculate subscores for seven other areas: Expression of Ideas, Standard English Conventions, Heart of Algebra, Problem Solving and Data Analysis, Passport to Advanced Math, Words in Context, and Command of Evidence. These subscores give you more fine-grained information about your performance within Math and EBRW. You find these subscores using the same process: find the questions marked as belonging to those categories, total up your raw score for each category, and then use the conversion table to find your scaled scores. It can definitely be tedious to calculate all of these on your own, since there are seven categories, but it can be worth it to learn more about your strengths and weaknesses as a test-taker, as we will discuss below. An example of how to find the relevant questions to calculate a subscore. Via College Board's Scoring Your Practice Test 1. The final conversion table for finding your subscores. Via College Board's Scoring Your Practice Test 1. How Much Do My Subscores Matter? In terms of how your SAT score is perceived, the subscores aren’t very important. Colleges are looking most closely at your composite score, and then at the two main section scores (EBRW and Math). They may look at your subscores for more info or context about your performance, but they’re not nearly as important. Especially since these subscore categories are new with the Redesigned SAT, and colleges aren’t really used to taking all of these different subscores into account, they are more likely to rely on just the basic composite (1600) and main section scores (out of 800) to compare your scores with other applicants. However, these subscores can be very helpful for you. Why? They can give you major clues as to where to focus your prep. For example, say that when you calculate your math subscores and notice that you missed over half of the â€Å"Passport to Advanced Math† questions, despite getting the other questions mostly correct. That’s a big hint that you are struggling with some higher-level math concepts, and you should study them carefully before retaking the test. So even though it's tedious, if you're not getting the scores you want on practice exams, take the time to calculate your subscores both the cross-subject scores and the section subscores to figure out where you're going wrong and to focus your studying more carefully. What About the Essay? Unlike the old SAT, on the new SAT, your essay score is totally separate and not combined with your final composite score in any way. (You could technically score a perfect 1600 even with a subpar essay – not that we recommend blowing the essay off, as we will discuss below!). As forhow your essay is graded, it will receive three scores between 2 and 8: one score for Reading, one for Analysis, and one for Writing. A 2 is the lowest score for any category, while 8 is the highest. Reading will judge how well you read through and understood the passage the essay is about and how well you demonstrate that understanding in your essay. Analysis will judge how well you analyze the passage in relation to the prompt and how solid (or not) your argument is. Writing will judge how strong your essay is from a construction standpoint: in other words, is it logical? Does it flow well? Do you use good grammar and spelling? Two readers (as in, two flesh and blood people!) will read your essay, and give the Reading, Analysis, and Writing parts of your essay a score from 1 to 4. Those scores will then be added together for the three final scores of between 2 and 8. You can read a complete SAT essay rubric in case you’re curious about how exactly the essay will be graded. How To Use This Information So, now that you’re an expert on how the SAT is scored, how can you use this information to your advantage? We have identified four key ways in which understanding SAT scores can help you make a smart study plan and improve your score. #1: Develop Targeted Raw Scores You can use College Board’s raw-to-scaled score tables to help develop a target raw score for each section. For example, if you want to crack 700 on Math, you should aim for at least a 45, though 50 is the safest bet. If you want to get to at least a 700 on EBRW, since it combines Reading and Writing, you can play around a bit with your raw score goals. For example, you could aim to get a scaled score of 35 on each section, for a total of 70. In this case, you would go for 45 raw points on Reading and 39 raw points on Writing. But say you are really confident about the Writing section but less confident on Reading. You could go for a perfect 40 on Writing and aim for 30 on Reading and still get a 70, a.k.a. 700, overall. In that case, you would aim for all 44 raw points on Writing and 36 raw points on reading. So no matter what your score goals are, using the tables to find the raw scores you need helps make your studying more concrete and manageable. Knowing how many raw points you need gives you a much better sense of how to approach each section. (By the way, if you're wondering what SAT score you should aim for you should read our guide to what a good SAT score is.) #2: Guess Aggressively Since the Redesigned SAT doesn’t have a guessing penalty, make sure to answer every single question on every single section – even if it means filling in random bubbles if you run out of time at the end of the test. At best, you’ll pick up an extra raw point or two, at worst, you won’t gain any. But you will not be hurt at all by guessing, so it’s worth the shot! Remember: if you're leaving blank bubbles on your SAT answer sheet, you're basically throwing away free raw points. #3: Don't Sweat the Essay... But Don't Brush It Off, Either Since the essay doesn’t factor into your final composite score, don’t devote too much of your SAT study time on it. Having the highest composite score possible is important both for admission to selective schools and for getting merit scholarships. However, you shouldn’t swing the other way and completely bomb the essay. Colleges will be able to read your essay when your SAT scores are sent, so you want it to represent your sincerest effort. Especially since colleges have the essay as an example of your writing, you want it to be good quality so that your carefully edited essays don't look like they were written by someone else. Bottom line: your overall composite score is much more important than the essay, and as long as your essay score isn’t drastically different than your composite, you’ll be fine. #4: Do Sweat the Math Section Since Math is exactly half of your composite score, it’s more important than ever to study hard for it. Unlike the old SAT, on which Math was just 1/3 of your total composite, on the Redesigned SAT, it can absolutely make or break your score. To take an example, let's look at two hypothetical students. Student A does perfectly on Reading and Writing, scoring a perfect 40 on each section for a composite of 800. However, he stumbles a bit on Math, getting a composite of 600. Student A's final composite is 1400. Student B, meanwhile, does perfectly on Math, with a score of 800, and Reading, with a scaled score of 40. However, she stumbles a bit on writing and only gets a scaled score of 30. Her final EBRW scaled score is a 70 (40 + 30), meaning that she ends up with an EBRW composite of 700. So Student B's final composite score is a 1500, significantly higher! The message here isn't to neglect studying for Reading and Writing. It is still important to do very well on both sections for a strong EBRW score. However, you can see that out of the three sections, Math carries the most weight, so it's very important to do well on Math for a strong final composite score. What's Next? Did the last section freak you out? If you don't consider yourself a math person, don't panic! We have the ultimate guide for SAT Math including practice problems and key strategies to help you do well. By the way, we believe anyone can be a math person! To find out how, check out this article on getting perfect grades in high school from our resident Harvard alum. Not only does this guide have great advice for improving your grades, it also explains the concept of a "growth mindset" and why having this mindset is key to doing well, even in subjects you think you're not good at. Get the complete lowdown on the Redesigned SAT with our complete guide to the New SAT. In this post we break down new question types, new strategies, and new challenges that you may face on the SAT beginning in March 2016. What SAT score should you aim for?We take you step by step through figuring out your SAT target score. This is a crucial step to be able to figure out the raw scores you need for each section and to make a comprehensive study plan. Want to improve your SAT score by 160points?Click below to download our free guide to the top 5 strategies you need to keep in mind to have a shot:

The Samantha Runnion Case

The Samantha Runnion Case On July 15, 2002, 5-year-old Samantha Runnion was playing with her friend, Sarah Ahn, outside of her home. A man approached, asking if they had seen his chihuahua. Samantha spoke to him briefly and then he grabbed her and pulled her into his car. Samantha, while fighting to get free, screamed out to her friend, Help me! Tell my grandmother! Sarah ran and told her mother what had happened and the massive manhunt for little Samantha Runnion began. Sarah, who was the same age as Samantha, was able to provide the police with a description of the man and the details about his car. Other witnesses confirmed details for the police. They were looking for a Hispanic man with slicked-back black hair and a thin black mustache, possibly driving a light green Honda or Acura. On July 16, a  man called 911  and reported that he found a little girl’s nude body along rural Highway 74 in neighboring Riverside County.   The  Riverside County Sheriffs Department confirmed that the body found was Samantha Runnion. An autopsy determined that Samantha was sexually assaulted, suffered physical trauma, and was asphyxiated sometime on July 15. Authorities reported that the killer spent several hours with her before murdering her. Orange County Sheriff Michael Carona delivered a strong message to the killer: Dont sleep. Dont eat. Because were coming after you. We will take every resource thats available to us to bring you to justice. The Investigation A tip line was set up and by July 18, caller’s tips lead the Federal Bureau of Investigations (FBI)  to Alejandro Avila, 27, a production line supervisor from nearby Lake Elsinore. Avila reportedly denied any involvement in the murder, telling the police that he was 30 miles away on the day of the abduction. Phone and credit card records did not support his alibi. The FBI learned that Avila had previously been to the apartment complex where Samantha lived during 1998 and 1999. His ex-girlfriend’s daughter lived in the same complex as the Runnion family. His relationship with the woman ended in 2000. In 2001, Avila was charged with molestation of her 9-year-old daughter and another young girl, but he was acquitted on all charges. An Arrest Is Made On July 19, 2002, Avila was arrested and charged with the murder, kidnapping, and two counts of forcible lewd acts on Samantha Runnion. Detective Carona reported having evidence from the two crime scenes found outside of Samantha’s home where she was kidnapped and where her body was found, and what they obtained from Avila’s home and cars. Samantha Runnion’s funeral was held at the Crystal Cathedral and a crowd of over 5,500 mourners attended. Mourners received a program with a drawing of Samantha’s – a little girl in a red dress, a house and a heart under a bright blue sky with her favorite saying written, Be Brave. The DA Seeks the Death Penalty District Attorney Tony Rackauckas from Orange County announced that because the murder occurred after the kidnapping and the crime involved lewd acts with a child, the prosecutors would seek the death penalty against Alejandro Avila pleaded not guilty. Public Defender Denise Gragg was turned down by an Orange Country Superior Court judge after she requested a delay in the arraignment of Avila for at least a month. The judge also scheduled a pretrial hearing for Sept. 16. Erin Runnion on Larry King Live The day after the funeral for Samantha Runnion, her mother, Erin Runnion, discussed Samanthas murder on the Larry King Live program. She expressed anger toward the jury that let Alejandro Avila go when he was on trial for a previous charge of molesting two young girls: I blame every juror who let him go, every juror who sat on that trial and believed this man over those little girls, I will never understand. And that is why he was out. And that is why his sickness was allowed to do this. Erin Runnion Faces Daughters Accused Killer Larry King interviewed Erin Runnion a few days after she faced her daughter’s accused killer for the first time in person at his pre-trial hearing. Erin Runnion told Larry King, I tried to prepare myself for it, but there was no way I could. It was awful. It was awful. I dont know what it is for everybody else, but I just- I want so much from that person. I want him to undo what he did. And I want to see some remorse. I want him to know the magnitude of what happened. And we cant get that, and so I was just instantly flooded with tears. Joyful Child Fund in Memory of Samantha Runnion Erin Runnion and her partner Ken Donnelly established the foundation out of a commitment to turn Samantha’s tragedy into something positive. The foundation’s focus is on proactive approaches in dealing with the difficult issues of violence against children while celebrating the gift that is every child.

Money Laundering and Corruption Essay Example | Topics and Well Written Essays - 2500 words

Money Laundering and Corruption - Essay Example The government and various financial institutions have made significant efforts of preventing and detecting and fraud issues. This is  when making transactions issues that involve dirty money. Corruption is a moral impunity that involves embezzlement of funds and bribery issues. The government employs operational issues such as use of the FATF for investing corruption and conducting money laundering as well as asset tracing investigations. The Risks Posed By Money Laundering and Corruption to the Global Financial System and International Business Money laundry and corruption pose varied risks towards global financial system and international business. Laundering of money and corruption are interrelated because they both pose risks to customers  and their  products or transaction made and also impose risk to geographical risk factors in varied ways. There are many highlighted cases that have posed risks to many economies across the globe. Therefore, FATF has made considerable ef forts of preventing money laundering and corruption. Therefore, their independent organization have implemented anti monetary laundry and combating terrorist financing activities in order to reduce the risks that may arise from these threats. Understanding risk posed by these threats is significant. This is because it enables the government to provide recommendation for a  reporting entity  to implement  the risk  management systems and assess the level of enhanced due diligence (EDD) in order to reduce risks. Customer Risk Factors Money laundry and corruption issues expose political people and other public official to risks. The measures employed in money laundry are intended to encourage entities to report risk sensitive issues existing in the entity or exposing politically persons to high-risk to customers. The politically exposed persons (PEPs) status does not reveal that a person is corrupt or incriminated for being corrupt, but it reveals the potential risks money laun dering contribute to customers and their transaction process. The risk that corrupt PEP poses to the financial system is seen as one way of putting customers under risk especially when they are making transactions (Karsten 2003, p.15). Business relationships with PEPs contribute to increased customer risks because of increased possibility that an individual is holding. For instance, politicians may misuse authority by influencing their personal gain with an aim of achieving their own advantage. Moreover, the nature of the position may lead to customer risk factors. Someone holding a position in a certain office may have a substantial opportunity and authority of assessing the funds or assets of the state. He or she can take control over the government resources including setting money for combating terrorism issues and other activities; thus exposing customers to greater risks. For instance, the court case of Nicolau Dos Santos Neto, the ex-president of Brazil is one of the incidenc es that reveal the corruption nature of PEPs (FATF Report 2012, p.14). The actual corruption vulnerability may vary depending  upon the extent to which they exercise authority in the hierarchy. It is significant to recognize that not all PEPs cause risks to customers.

International business class (Discussion Board) Assignment - 6

International business class (Discussion Board) - Assignment Example Demand of the product being exported should not necessarily have an extensive market platform. It should be more of intensive in order to ensure specified products for the sophisticated intensive market. Third is a countys relationship with other enterprises. This relation ensures a healthy competitive platform in related industries. The competition enables production of more quality products. Lastly are the firm strategy and rivalry conditions. Strategy depends on a countrys managerial ability and decision making, the formulation of different strategies must always take the importing countries into consideration. Rivalry ensures strength and dominance in the market. Texas cotton production took care of demand and rivalry by ensuring consumers got high quality cotton to beat their rivals. Their strategies consisted of introducing innovation into production process. The answer number three vividly explains the four factors. The answer on demand is contradictory. Demand should depend on an intensive foreign market and not a domestic sophisticated market. The issue is on import not domestic market. In its relation to Texas cotton producers the answer is vague on how exactly the Texans used the factors to improve their own

Barriers to McDonalds Growth

Barriers to McDonalds Growth Be the best employer for our people in each community around the world. Deliver operational excellence to our customers in each of our restaurants and achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonalds system through innovation and technology. Try to fulfill our customer, automatically our profit will improve. Our customers favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Objective of McDonalds Most people can find a McDonalds in any metropolitan city anywhere in the world. McDonalds global success can be attributed to company objectives. When consumers are aware of McDonalds objectives, they better understood the value of such a large, global franchise in helping people find employment and in offering a cheap, sustainable product to their consumers. Future goals of McDonalds In the next few years, McDonald aim to advance their balanced, active lifestyle efforts by, continuing to develop new menu offerings that provide their customer with range of choices that correspond to their needs and preferences and fit into a balanced diet, develop more happy meal choices, including new entrà ©e offerings and non-carbonated beverages without added sugar and sticking to their timetable for phasing in their new nutrition information initiative for core packaging items, continuing to assess, listen, learn and evolve their policies and marketing and communication practices so that they can continue their special regard for young people . The first original McDonalds opened up in 1940, a restaurant created by Richard and Maurice McDonald, in San Bernardino, California. The first franchised McDonalds was opened up on April 15, 1955, by Ray Kroc, in Des Plaines, Illinois, the 9th McDonalds overall. Miami entrepreneurs James McLamore and David Edgerton founded Burger King Corporation in 1954. The Challenge With more than 30,000 restaurants in 118 countries -many of them serving menu items that appeal to local tastes and cultural preferences we face a major challenge in gathering, organizing and communicating the nutrition values of foods and beverages servedaround the world every day. We are therefore developing a new global database to maintain detailed information about our offerings. When it comes to the pitfalls of operating a fast-food chain, Burger King (BKC) has experienced them all: falling profits and sales, angry franchise owners, mediocre innovation, growing competition. What happened McDonald had to face with high employee turn over. Some people say McDonalds are entitled to sell junk food in exactly the same way that chocolate or cream cake manufacturers do: if people want to buy it thats their decision. Nutritionists, for example, argue that the type of high fat, low fiber diet promoted by McDonalds is linked to serious diseases such as cancer, heart disease, obesity and diabetes. several parties, including the government have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories. Over come Editorial focuses on a series of endeavors launched by McDonalds Corp. designed to reshape the chain into a more contemporary and versatile competitor. Views on the initiatives; Criticisms on the changes; Design of the chains kitchen systems. Burger King has done none of that and is facing a difficult reality in this new world. As consumers demand higher standards, Burger King is going to have to invest billions of dollars in capital over a period of years to get its brand perception to where it needs to be. Task 2 Employee.Mcdonald only hire employees with a good sets of personal skills. Personal skills like Communicate intelligently, Communicate intelligently, Deal with confrontation, Team work,Know when to speak up and many more. McDonald target the employee first, in order to have good sale. McDonald need to analysis the internal employee in order to have good performance. They are two types of employee which are skill employee and unskilled employee. Skill employee has good sets of personal skill whereas unskilled employee needs training from senior employee that works in McDonald. Stakeholder .McDonalds also plans to include in it contributions from a number of campaigning groups and organizations to highlight what it calls some of McDonalds more surprising connections from The Marine Stewardship Council to animal welfare charity Compassion in World Farming. Competitors. The worlds biggest fast-food chain is battling more than the bleak global economy that is curbing appetites for purchases of its hamburgers, salads and smoothies. Restaurant chains like Burger King Worldwide Inc (BKW.N) and Yum Brand Incs (YUM.N) Taco Bell now are challenging McDonalds in the United States with revamped menus, celebrity endorsers and a renewed focus on low-priced food. Burger king competitors with McDonald because it has to do with how they prepare their hamburgers. McDonalds fries their hamburgers while Burger King Flame broils their hamburgers. In one sense, McDonalds doesnt have any real competitors, as they are the largest restaurant chain worldwide. But some of the other restaurant chains large enough to cut into its market share include Burger King Corporation, Subway, Starbucks, Wendys/Arbys Group, and YUM Foods(owners of Taco Bell, Pizza Hut, KFC, Long John Silvers, and AW, among others). Supplier. McDonalds supply chain is unique. Our supply chain model is based on a culture of partnership and collaboration which makes it possible for us to serve consistently safe and high quality food. It is important to us that our suppliers operate sustainable and profitable businesses and benefit from their partnership with McDonalds Australia. It is equally important to us that we source our products in a responsible and ethical manner that contributes to the development of sustainable agriculture and food manufacturing processes. McDonalds Canada works closely with more than 100 leading Canadian suppliers, striving to source quality products and supplies. Together, suppliers, the company and franchisees create new products, help reduce costs and ensure our customers get the same great McDonalds taste in every community across Canada. McDonald invests in Canadas agricultural sector by sourcing quality food products domestically, including the annual purchase of more than $760 mi llion in food and materials from more than 100 suppliers in Canada. McDonald shop where our customers shop our basket is just a bit bigger! McDonalds buys and serves the same wholesome foods our customers use at home, supplied by brand name companies Canadians know and trust. McDonalds suppliers include leading Canadian companies such as Coca-Cola, DANONE, Heinz, McCain, Minute Maid, Mother Parkers, Nestle, Renà ©es, Quaker and Saputo. Customers. Internal Analysis once of the major problems faced by McDonalds and can clearly be seen in Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on Competitive Advantage Building Blocks, McDonalds is very efficient. An organization is the analysis of strengths and weaknesses, which focus on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. Strengths of McDonalds are successful Advertisement (Im loving it), Great Partnership (Coca Cola), Clean Environment and playgrounds for Kids, Professional Training for employees (Hamburger). External Analysis there is two conditions that are most significant in McDonalds external environment that are: The new trend in which customers are changing fast -food restaurants to healthier ones. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in show that in order to be able to compete there is a need for research and developments, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. Distributors. Radhakrishna Foodland (P) Ltd. [Foodland] is a part of the Radhakrishna Group, which is engaged in food and related service businesses. Also one of the distributor for McDonald. From July 1993, much before McDonalds started its operations in India; sincere efforts were made by Foodland to carefully understand McDonalds operations and requirements for the Indian market. Better facilities and infrastructures were created and new systems were adopted to satisfy McDonalds demands. Finally, all those efforts put in by Foodland culminated into a handshake agreement with McDonalds India, to serve as Distribution Centres for their restaurants in Mumbai. The division has focused all its resources to meet McDonalds expectation of Cold, Clean and On-time Delivery. This in turn, evolved their mission statement, To ensure that all McDonalds restaurants are supplied without interruption, products conforming to acceptable standards at lowest local costs to the system. The Distribution Centre (DC) is responsible for procurement, quality inspection programmed, storage, inventory management, deliveries to the restaurants, data collection, recording and reporting. Value added services like repacking of promotional items are also carried out at the DC. The DC plays a very vital role in maintaining the integrity of the products throughout the entire cold chain the distribution system that ensures the products, which arrive at McDonalds restaurants from suppliers all over India, are absolutely fresh and as per McDonalds Quality Standards. All these operations need to be managed in the most cost- effective manner. The operations and accountings a re totally transparent and are subject to regular audit. Marketing strategies of McDonalds are demographic segmentation, psychographic segmentation and behavioral segmentation. Demographic Segmentation is McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds. Psychographic segmentation is McDonalds has adopted itself according to the convenience and lifestyle of the consumers. Malaysians has different culture people so McDonalds came up with a different and new product line which includes items like McChicken, double beef chicken and etc. They also made McDonalds as a place to relax and even for entertainment. Behavioral segmentation is McDonalds offers occasions like certain familys select McDonalds on various occasion like birthday party, treat to their children, wedding anniversary and etc. Targeting, from the market segments discovered, the most profitable target market segment seems to be the working adults market. The working community segment is considered the largest group of consumer of McDonald compared to children and youth. There are more sensitive to trends and lifestyles in todays culture and in almost everywhere. In addition, working adults has their own income thus able to make their own choice without too much constrain. Hence they have the tendency to determine their eating habits. Also, the McDonald provides fast services thus suit those working adults who are also always on a go and fast moving especially those in the capital cities. Positioning, in order to position itself successfully, McDonalds need to establish criteria that may allow it to differentiate itself from other competitors (Schiffman, et.al, 2008). In the fast food industry, McDonalds has positioned itself as the market leader in the sense of pricing and services. Its 24 hour services in almost all of the outlet nationwide makes them a place to look for food even it is in the middle of a night. However, it is hard for McDonalds to position itself far away from the competitors as others are also following the trend. There have 4 market mixes in McDonalds: Product: McDonalds takes into account cultural factors in serving the Malaysian consumers. The food serve is halal and servers local taste as well. They have wide range choice of menu similar with burger king. Seasonally they serve the prosperity burger for Chinese New Year. McDonalds also serves healthy food but this will effect on the taste and consumers eating experience. Product is the physical product or services offered by the company to its customers. McDonalds include certain aspects of its product such as packaging, desirability, looks etc. Price: McDonalds have more price reduction compared to KFC and Burger King. They offer a very competitive food prices. They have the Value Mc Savers and the Mc Value Meal. KFC do have their value meal called Jom Jimat Everyday and Burger King but in term of their price, McDonald offers the best price for fast Food. However, McDonalds, they offered only during certain period of time there-for rise the question of its availability. McDonald s has certain value pricing and bundling strategies such as happy meal, combo meal, family meal, happy price menu etc to increase overall sales of the product. Place: They are built or open in retail areas like shopping malls due to a trend of all Malaysian who loves to shop in malls. They also open in some rural areas however KFC has more restaurants in the rural area. In some strategic places, McDonalds also opens in several local gas stations such as PETRONAS Mesra. They open an express cafà © that serve some popular products. There are also games for children the one example is Children play games till the time there parents spend quality time in McDonalds. Promotion: McDonalds television advertisement is place on a seasonal basis which they only advertise during festive seasons and movie. Normally, their ads attract children rather than adult consumers. McDonalds in Malaysia primarily focus of it marketing campaign by sending flyers to houses and attach coupon in newspapers. McDonalds also advertise their product using billboard. They place their latest advertisement on McDonalds Mc Value Meal at major roads that indeed attract attention. Task 3 There are a few factors that affect this non-organizational based on microenvironment. Among the factors are Political, environmental, economic, technological, social-culture and legistration. Below is the explanation of each factors. Political factors The international operations of McDonalds are extreme under influence of a policy of the separate state put into practice by each government. For example, there are certain groups in Europe and the United States which demand the acts of governmental power concerning medical values of meal of fast food. They have specified that harmful elements as cholesterol and negative influences as fatness are concerning consumption of products of fast food. On the other hand, the company operates the separate policy and instructions of operations. The certain markets concentrate on various areas of anxiety, such as various area of health, protection of the worker, and environment. All these elements are noticed in the state control of licensing of restaurants in the corresponding states. Economic factors The organizations in the fast food industry arent excused from any disputes and problems. Definitely, they really have the separate problems involving business factors. Branches and privileges of networks of the enterprises of fast service as McDonalds has a tendency to experience difficulty in cases where the economy of the corresponding states is amazed by inflation and changes in exchange rates. Clients hence face a survey stalemate through their separate budgets, whether they should spend more on these foreign networks of the enterprises of fast food. Hence, to these chains, possibly, it is necessary to take out problems of effects of economic environment. Especially, their problem depends on the answer of consumers to these main principles and how it could influence their general sales. In an estimation of operations of the company, food chains as McDonalds tend to import the biggest part of the raw materials to certain territory if there is a delivery lack. Exchange rate fluctu ations will also play an essential role in companys operations. Socio-Cultural factors Articles about the international strategy of McDonalds, apparently, function on several areas to guarantee profitable returns for the organization. To illustrate, the organization changes to the best an establishment of positive thinking from their basic consumers. McDonalds indulges a special variety of consumers with certain types of persons. Also it has been noticed that the company has given the markets, such as the United Kingdom, a choice concerning their lunch requirements. Specified that McDonalds beginnings considerably valued set of meal which offers a reliable degree of quality for the corresponding market where it works. In addition, those who are elderly only below a bracket of thirty five as said are the most frequent consumers of McDonalds privileges. Many-sided character of business is reflected now in sharp value of the information about the existing market. This procedure is essentially identified in area as market research. Information concerning the reference and potential areas of the market would double as a barrier to success of the company if this area of operations neglected. In case of McDonalds they establish good system in determining of requirements of the market. The company uses concept of consumer individuality of a product of behaviour and decisions on purchase to its advantage. Technological factors McDonalds makes a demand for their organizations own products. The key tool of the company for marketing is by means of TV advertisings. There are some requirements that McDonalds is inclined to interest the younger population more. Existence of game stains also toys in the meal offered by the company shows this validity. Other demonstration of such marketing strategy is obvious in advertising they use. They use recovered descriptions of the characters as Grimace and Hamburglar. Other advertising operations employ popular celebrities to promote their products. Similar became endorsees for McDonalds all over the world loving it campaign. Besides, operations of McDonalds have considerably been infused with new technology. Elements as the system of stock and management of the value chain of companys creation consider easy payments for the suppliers and other sellers with which the person supplies in the corresponding agreement on the markets. Technology integration into operations of Mc Donalds tends to increase cost of their products. Basically it is shown in improvements on its chain of creation of value Legal factors/ Legistration There was a current roar against the fast food industry. It has forced McDonalds to apply more close examination on their corporate social responsibility. As a whole it has addressed to requirement of the company to generate its corporate reputation to more positive and the more socially responsible company. The reputation of McDonalds is obviously a huge question. Noticed on companys web site, seems, that they have got steps to take in hand the key social condemnation that they abused them in the last decades. The company gave to their clients the corresponding data in which they need the relation of food essence of their products. It is connected with socio-cultural market signs which they influence. For example, operations in predominantly Muslim countries demand, that their meat corresponded to Halal requirements of the law. In the same regard, those that operate in countries in the European Union should correspond to the existing laws forbidding usage of genetically modified mea t products in their meal. Other legal concepts as tax obligations, employment standards, and requirements to a degree of quality are only a few of important elements on which the company should consider. Otherwise, smooth operations should be difficult to reach. Environmental factor Social responsibility of McDonalds on the state influences to company operations. They involve charges of harm to environment. Among the reasons why they are accused of such requirements, is that the work of substances is not decomposed by microorganisms for their drinks glasses and treasury of expanded polystyrene for meal. Some civil groups in Hong Kong have made actions to make McDonalds privileges in Hong Kong aware of the rather copious use of containers of expanded polystyrene and resulting abusing by environment. Further, has specified that in 1995, McDonalds Hong Kong ran through the expanded polystyrene used by both Australia and the incorporated United States. Task 4 and Task 5 Agriculture -potatoes In 2007, with the share of 19,3%, the EU-27 was the second largest producer of potatoes in the World (China occupying the first place). Despite the relative and absolute decline in production observed over the recent years, which was mainly due to structural transformations of the potato sector in the new member states, potatoes for human consumption belong to the most competitive segments of EU agriculture. The sector shows also a competitive edge in international markets, especially in the sub-sectors of seed potatoes and processed products. Potatoes for human consumption are not covered by the Single Common Market Organization, except for the standard rules on state aids. Since 2008 all the potato areas in the EU can be potentially eligible to receive direct payments. Moreover, potato operators may benefit from the CAP promotion and quality schemes. Business Competitors The competition authorities inform each other of proposed decisions and take on board comments from the other competition authorities. In this way, the ECN allows the competition authorities to pool their experience and identify best practices. It should ensure an efficient division of work and an effective and consistent application of EC competition rules. The EU Commission and competition authorities from EU member states cooperate with each other through the ECN by, informing each other of new cases and envisaged enforcement decisions, coordinating investigations, where necessary, helping each other with investigations, exchanging evidence and other information and discussing various issues of common interest. Climate environment The EUs role: Spreading knowledge on climate change impacts and risks; Providing guidance on best approaches; Coordinating national activities, particularly when impacts cross borders such as in river basins; Adopting legislation and targets; and Providing funding. Employment and social right Health and safety at work is one of the areas where the EU has had the biggest impact with a solid legal framework covering the maximum number of risks with the minimum number of regulations. The Commission also works with the European Agency for Health and Safety at Work and the Conditions to disseminate information, offer guidance and promote healthy working environments particularly in small businesses. Legal basis: encourages improvements in occupational health and safety in all sectors of activity, both public and private, Promotes workers rights to make proposals relating to health and safety, to appeal to the competent authority and to stop work in the event of serious danger, Seeks to adequately protect workers and ensure that they return home in good health at the end of the working day. Statistics: European Statistics on Accidents at Work (ESAW) case-by-case data on occupational accidents with more than 3 days of absence from work and fatal accidents and European Occupat ional Diseases Statistics (EODS) harmonized data on occupational diseases from 2001 onwards, Labor Force Survey ad hoc modules on accidents at work and work-related health problems. Committees: Committees of national experts contribute to developing, implementing and monitoring EU legislation on health and safety at work, Advisory Committee on Safety and Health at Work (ACSH), Scientific Committee on Occupational Exposure Limits (SCOEL) and Senior Labor Inspectors Committee (SLIC). Task 5 Economic Factors: Definitely turbulence in economy also plays vital shift of demands of the market segment. Recent world economy is shaken by the Credit crunch issue, citizen has less disposable income, and there is wild redundancy and less GDP in almost every economy. The major geographic markets of McDonalds are also affected by higher interest rate and inflation. So, cost of doing business has increased and a sale is generally decreased. This has affected also the sales of McDonalds like all other businesses throughout the world. McDonalds has recognized this issue reduced their menu to a reasonable prices and also offering a wide range of foods. Environmental factors: Green issues, renewing energy sources, recycling of rubbish or waste disposal all are a matter of concern. But these are less of significance for McDonald for the moment. Environment is the biggest challenge due to its commitment towards the environment; it has adopted Rain Forest Policy. This states its assurance for beef purchasing practices that do not cause tropical de-forestation by any means. It fully aware of the fact that enormous utilization of the natural resources can imbalance the eco system. That is why, it is recycling vegetable oil, grease etc. by converting them as fuel for their diesel trucks. Demographic factor The worlds age is changing. In some areas, mostly in developed countries such as the United States, Japan and many in Western Europe, the median age of the population is growing older, due to slowing birth rates and longer life expectancy. In the newer, emerging countries, such as those in Asia or Africa, the median age is getting younger mostly due to higher birth rates. These different trends require different marketing approaches. McDonalds caters to both segments of the population, domestically and globally by targeting each segment individually. It is not unusual to see television commercials showcasing older generations enjoying a McDonalds meal. A viewer is just as likely to see another commercial aimed at the younger generation, characterized by progressive music or urban attractions. In McDonalds stores, customers will see Happy Meals complete with an advertisement for the latest Hollywood action movie as well as coffee offered to senior citizens for 49 cents. Technological factor: Till now, the market trend does not reveal high impact on fast food restaurant for technologies. However, the general equipments, temperature regulators, control devices, point-of-sales(POS) systems, inventory management, financial information and communications are all linked to different technologies. Any improvement of integrating better technologies for better purposes will give an edge of operations and can also help it better marketing strategies. For example, recently McDonald has installed facility for free access to internet at their restaurants through Wi-Fi systems. This has increased the value of brand market positioning.